2016 Royal Enfield Himalayan Revealed

2016 Royal Enfield Himalayan Revealed

Indian manufacturer Royal Enfield revealed its much-awaited adventure bike, the Himalayan. Powered by a new 411cc Single, the Himalayan was designed to be a lightweight, uncomplicated motorcycle that can go anywhere, including the rugged terrain of its namesake. Royal Enfield Himalayan Trademarked In fact, the company’s chief executive Siddhartha Lal proved it for himself, taking some friends and colleagues on some prototypes for a week of riding in the Himalayas last summer. Last month, Lal…

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Royal Enfield Financing To Be Offered Starting In 2016

Royal Enfield Financing To Be Offered Starting In 2016

From a Royal Enfield press release: Royal Enfield announced today that qualified North American dealers will have the opportunity to secure wholesale financing terms through GE Capital beginning January 1, when the brand will take ownership of distribution. “Partnering with an industry leader such as GE Capital provides us with substantial benefits as we build our dealer network,” said Rod Copes, President of Royal Enfield North America. “We continue to boost awareness with consumers through…

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Weekend Awesome – Macklemore, Mopeds and a Royal Enfield Chariot

Weekend Awesome – Macklemore, Mopeds and a Royal Enfield Chariot

Grammy Award winners Macklemore & Ryan Lewis have released a brand new track with motorcycle-themed lyrics and video called “Downtown”. The musical duo, best known for chart-topping songs “Thrift Shop” and “Can’t Hold Us” are joined by hip hop legends Melle Mel, Kool Moe Dee, Grandmaster Caz and Foxy Shazam lead singer Eric Nally on the new track. The song starts with Macklemore getting a simple moped and then just downright owning the streets. Before…

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Royal Enfield Opening North American Subsidiary

Royal Enfield Opening North American Subsidiary

Royal Enfield is setting up shop in North America, opening its first wholly-owned direct distribution subsidiary outside of India. Royal Enfield North America will be based in Milwaukee, Wis., (home to another long-running motorcycle brand established in the early 1900s) and will handle business operations including marketing, service, financing and dealer development. Until now, Royal Enfield worked with separate distributors in North America: Minnesota-based Classic Motorworks for the U.S. and Origin Motorcycles of Edmonton for the…

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