BMW exec confirms i5 electric car

BMW exec confirms i5 electric car

There’s been speculation brewing for years that the next model spawned from BMW’s i division for eco-focused cars will be a more practical offering, most likely badged an i5. A top BMW executive has finally confirmed that such a vehicle is coming and has provided a few details. Speaking with Car and Driver, BMW i product chief Henrik… High Gear Media Network Feed

Read More

Hyundai Puts Former Lamborghini Exec In Charge Of Genesis Luxury Division

Having recently announced the new luxury brand Genesis, Hyundai has now named the person who will lead it. That person is former Lamborghini executive Manfred Fitzgerald. In his previous role, Fitzgerald served as Director of Brand and Design, helping to transform Lamborghini’s image from that of a cottage industry to a high-tech, luxury… High Gear Media Network Feed

Read More

Lexus LFA Supercar’s Tech ‘Halo’ Improving All Products, Says Exec

Lexus LFA Supercar’s Tech ‘Halo’ Improving All Products, Says Exec

The Lexus LFA supercar was a long time coming; and when it appeared on the market in late 2010 as a performance icon for the Lexus brand—years later and far more expensive than originally intended—there was definitely a lot more to this model than chasing Ferrari and Lamborghini. The LFA was only sold for two years, and only 500 were… High Gear Media Network Feed

Read More

Top Exec: No Plans To Recast Scion As A Premium Brand

Top Exec: No Plans To Recast Scion As A Premium Brand

The Scion small-car brand serves as a testing ground for Toyota in everything from how to market accessories to how to recast the role of dealerships in the sales process. While it’s been a success in that—as a ‘laboratory,’ as executives are eager to call it—a sales success it is not. The brand, which was launched in… High Gear Media Network Feed

Read More