Royal Enfield Opening North American Subsidiary

Royal Enfield Opening North American Subsidiary

Royal Enfield is setting up shop in North America, opening its first wholly-owned direct distribution subsidiary outside of India. Royal Enfield North America will be based in Milwaukee, Wis., (home to another long-running motorcycle brand established in the early 1900s) and will handle business operations including marketing, service, financing and dealer development. Until now, Royal Enfield worked with separate distributors in North America: Minnesota-based Classic Motorworks for the U.S. and Origin Motorcycles of Edmonton for the…

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